While employed at Studio Culture I was tasked with building an international e-commerce WordPress website for a company Uppercut Deluxe, a leading men’s grooming company.

This was my first foray into localised content, with products, descriptions and images changing based on the user’s location. This challenge coupled with developing an e-commerce store with WooCommerce and AJAX delivered content made for a complex build. However, with the help of the plugin WPML and fellow friend and programmer Sam Dale these systems were all delivered.